Online Marketing Presence – Key Strategy to Lay the Foundation and Build a Successful Business

Most of us think that it is not possible to build a successful business over internet without quitting their regular job. Fortunately, this is not true and the reality is that it is absolutely possible to create an online marketing presence while working. But the most important thing here is that before establishing an internet business; you must give yourself at least a year for getting online exposure. Once you have done it, you are all set to lay down the foundation of your internet venture. It is essential to be online in order to get success in the virtual world or you will have to struggle too much. So, keep on reading this article to know more about how to build a successful business and online marketing presence.

The very first step for starting is to establish your own business instead of becoming a reseller. Take some simple steps like jumping into services instead of manufacturing, starting at a local level instead of national or international. Do everything step by step and do not try to make big leaps just in beginning. The reason behind it is that it will help you get ready for a bigger campaign in future. Moreover, your competitors would not realize that you are coming to hit them. To make your online marketing presence, you must lay down its foundation on Google. So, follow these directions to do it in a right way.

1. Never choose a company name after your own name. Instead, select a name according to your business and follow the similar fashion for picking the domain name too. It is important because if you will pick the domain after your own name, it will be difficult to bring traffic on your site and hence more time will be taken to build a successful business online. It is always better to use.com domains, as these are the most common one. Try to keep the domain name shorter so that Google can recognize it and people can remember it.

2. Use proper keywords. To brand your company on Google, start with long tail keywords that include at least 4 to 5 words. For example, if your targeted keyword is “mountain tours” or “climbing tours” and your company is based in California, you can consider starting with “California mountain climbing tours” or “California guided mountain tours” or something similar. Once you have established your online marketing presence on these keywords, you can jump for shorter keywords.

3. Gaining backlinks is another important step of building a successful business. If you are not much familiar with this, take help from hundreds of articles and resources available on internet. Once you get acquainted with enough knowledge, gradually start the process of link building. The best way to do is to submit your website to major web directories. Yahoo and Business.com are one of the best known web directories. Then establish a blog and make frequent but informative posts on it. Finally move on to article writing and submit them to huge article directories like Ezine. Make sure that your articles are perfectly written and proofread before submission.

4. Keep a track of your page rank. Once you are done with all above activities, your site traffic will being to increase and your Google page rank will jump high. As your site will get popular, more and more number of people will start contacting you through the website, which is extremely important.
It is not as easy as you will always face some hurdles in the beginning. But do not worry as this is a part of every business. So, take correct steps towards establishing a foundation of your online marketing presence and build a successful business in virtual world.

Secrets of Successful Business Relationships Online

Operating a successful business is largely about building and maintaining relationships. Sure, your customers are concerned about price, quality, service, etc., but the most successful businesses are those that work to develop a relationship with their customers. Look at Wal-Mart, for example. Do you really need someone handing you a shopping cart on your way in the store? No, but they always hire a nice, elderly type people who smile and says hello to you as you walk in. That’s relationship building!

Truth is people will often pay more for something if they have established some kind of personal connection with the person or persons within the business. Certainly, such relationships lead to repeat business, whether you run a grocery store, a restaurant, a sporting goods store, or a movie theater.

For most of us, it’s not often that we develop substantial relationships with people at the places we frequent. This is due to a number of reasons; maybe the store is large and has many employees and therefore you never really see the same people with each visit, sometimes it’s just a quick stop or perhaps you don’t visit all that frequently. But if you think about it, there are probably places you go often, where you have established some kind of relational bond with someone who works there. It’s that kind of familiarity that keeps bringing you back. And of course, not every place of business can develop an intimate relationship with every customer, but those that try are often more successful than those that don’t.

Building Business Relationships Online

While online businesses lack the ability to build relationships face-to-face, this does not negate the importance of building relationships with your customers–you just have to go about it a bit differently. In part, this is accomplished through your website itself, sometimes through email communications, and occasionally over the phone. Since the website is usually your first point of contact, and therefore the point where you establish your first impression, it’s vital that your website do all that it can to set the groundwork for building a strong relationship. The website can’t do everything for you, but if your visitors come and leave without ever having made even a superficial contact with a person or a persona worked into the site copy, they will leave without having established any sort of intimacy, and therefore no sense of “connection,” with you or your business.

I found the following quote the other day in regard to building relationships with people in a personal sense, but I felt it also applies to building relationships for business as well:

People are insecure; give them confidence.

People want to feel special; compliment them.

People desire a better tomorrow; show them hope.

People need to be understood; listen to them.

People are selfish; speak to their needs first.

People are emotionally low; encourage them.

People want to be associated with success; help them win.

–Pete Vossler

While all of the above are generalities, they do largely apply to most people, regardless of how successful, “important” or how well-known they are. And of course, it also applies to the average Joe and Jane Doe web surfer looking for a place where they feel comfortable handing over their money. So how do you go about building relationships with your potential customers online? Glad you asked.

People are Insecure; Give Them Confidence

It’s easy to buy from a brick and mortar store where you see real faces involved. Even if it’s some 16-year old kid, with numerous body-piercings standing behind the counter, you have confidence that when he takes your credit card he won’t be stealing the numbers. This kind of confidence in the buying process is lost online. My biggest issue with buying products online is the return process if, for whatever reason, something goes wrong. It’s easy to drive back to Target and return something you don’t want. But online, once the purchase is made, the return process is more cumbersome and often results in extra shipping fees.

You need to give your visitors confidence, not only in the security of the purchase process, but also in the quality of your products, their expectations and your policies and procedures in case something doesn’t go as expected. This is most easily accomplished through making sure you have pages on your site that address each of these issues, and clear and obvious links in the places where the customer will be most looking for them. For example, your product pages might need an obvious link to your return policies page–even if that link is already available through the main navigation.

People Want to Feel Special; Compliment Them

Who doesn’t want to feel special? A compliment goes a long, long way in helping to establish that mental relationship. How do you compliment someone you don’t know? Some simply ways are to write these compliments into your content, “You’re obviously looking for quality baby clothing, you’ve made a wise decision visiting our store.” It might sound a bit cheesy, but it works, as long as you don’t go overboard. These types of compliments can also be worked into your email and phone communications.

People Desire a Better Tomorrow; Show Them Hope

Will your products or services make their lives better or easier? You must already believe that otherwise you wouldn’t be selling what you do. So use this opportunity to explain how your products are going to be good for them. Explain how life will be better once your customer purchases what you are selling. Illustrate to them the benefits, not just the features. If you can give your customers hope–convince them–that your product or service will improve their lives; you’ve got a sale in hand without the cost being a significant factor.

People Need to be Understood; Listen to Them

Even before you have a chance to communicate with your clients verbally or via email, are you listening to their needs? Whether or not you listen to your website visitors can easily be determined by your USP, Unique Selling Proposition. What? You don’t have one? Then you may not be listening to your customers needs. Your USP is what makes you stand out from the thousands of other stores online peddling the same wares as you. Why should they buy from you as opposed to someone else? Price alone is rarely the determining factor.

You need to offer your visitors something unique that tells them that you have listened and responded to their needs. Even if you sell the same product or service as others, your unique approach is one developed out of conversations with your customers and seeking ways to find solutions to problems even before those problems existed.

People are Selfish; Speak to Their Needs First

More than anything, people want you to meet their wants and needs. They’re not shopping on your site for your benefit; they are there because they are in need of a solution for X. Your first order of business on your website is to tell the customers how you can meet those needs and what your products or services will achieve for them.

People are Emotionally Low; Encourage Them

For some sites, shopping cart abandonment is astronomically high. Why is that? Primarily because people need to be encouraged to proceed with their purchase. I’ll often start shopping for a book or DVD, have it in my basket, go through much of the checkout process, but just before I finalize the payment I hesitate. In my mind I’m thinking, “should I buy this now?”, or “Will my frivolous spending upset the wife?”, or for larger purchases, “Can I afford this?” Most of these questions surface on an emotional level; sometimes rooted in fact, sometimes not. The bottom line is that a little extra encouragement can help persuade visitors through the selling process.

In fact this very thing happened to me just the other day. I threw a couple of books into my Amazon shopping cart but since I’ve purchased quite a few books lately so I began to think twice about buying a couple more now. Amazon provided the encouragement I needed. By filling out an application for an Amazon Visa card I got something like $30 off my purchase. I was sold and so were the books. You don’t have to give away money to encourage your visitors to make a purchase, but you can re-iterate the benefits of their purchase one more time.

People Want to be Associated with Success; Help Them Win

Everybody wants to feel successful. The funny thing is that people don’t even have to be successful in the larger financial/business sense in order to feel successful in every day life. Success often comes from the little victories achieved here and there. Your product or service may not be able to change your customer’s destiny, but you can help him or her feel that their decision to purchase from you will help them be successful at something.

Selling baby diapers? Your diapers can successfully prevent leakage. Selling batteries? Your batteries can successfully start the car each morning. Selling cleaning supplies? Your supplies can help them successfully clean their house better. Let your visitors know what they will be successful at with their purchase.

The other side of this is that people also want to see that you are successful. Your success–or lack thereof–is inferred by how your website looks, the number of employees that work for your organization, or possibly even the number of clients you have. A business’ success is determined mostly by superficial perceptions. If visitors perceive that you are successful they will gravitate to you based on that alone. After all, you must obviously know what you’re doing if you can afford a great site, X number of employees, to charge outrageous fees, etc. But be careful here as well, success can often create a negative perception of you or your business. You might be considered too successful to be able to give them the time or quality your visitors expect.

If you are able to build strong relationships with your website visitors, even perceptually, this will give you a significant sales and marketing advantage over many of your competitors. Building these relationships alone won’t make your business the most successful in your industry–there are many other factors involved–but relationships are a crucial factor in being able to establish and maintain long-term customers. Every marketing dollar saved by not having to seek a replacement for a former customer that now shops elsewhere is an additional dollar (plus additional sales profits) that can be spent in obtaining and maintaining new customers.

Successful Business Skills

Success in business is a matter of learning and mastering certain skills. Here are some tips that can help you succeed:

Learn to Delegate – Successful managers know when and how to delegate tasks to others. One of the most important skills that set a manager apart is that they are willing and able to delegate tasks to their employees. When a manager delegates he can operate more efficiently as well as deliver results on a timely manner.

Constantly Improve Your Business Processes – There is always something new to learn and there is also always something that can be done better. Improvement is fundamental for success in business. Look for those opportunities to improve and create your own success.

Separate Personal Life From Business Life – No matter what is going on in your personal life, leave the problems at home but also leave the office matters at work. It is very important not to stress out at work with situations and problems with friends or relatives, this will prevent your from being successful.

Know and Correct Your Weaknesses – Being successful means being able to identify and correct weaknesses. Successful business people are not afraid to recognize their weak areas, by doing so they become more efficient instead of having to manage anger.

Do not let Your Emotions Run Your Business – Emotions can be an important factor of success. Emotions run both ways, they can help you focus and achieve your goals. But emotions can also have a negative impact on the results. Emotions can make you take poorly thought out business decisions. Instead of letting emotions get the best of you, use them in your favor to achieve success.

Create and Participate in Business Networking – A very important part of success in business is networking with other managers and employees and also with people from other companies. Learn from them, find out how they run their business and also find ways to work with them. Networking relationships complement each other.

Be Honest – Let others point out your mistakes, allow employees and other managers to speak freely and correct them if need so, but also allow yourself to be corrected.

Differentiate Your Business from the Competition – Whether you are competing internally or competing against other companies, differentiating is an important factor and most of the times a good idea.

Be Fast – Timing is important and it is a trait of successful business people. Start early and move fast, it can be the difference between positive results and even bankruptcy. Successful businesses do not follow they lead.

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